Do you like ice cream?! Come on….who DOESN’T?!
The Museum of Ice Cream has announced the highly anticipated launch of its first flagship. It’s opening late Fall in none other than the Big Apple! Located at 558 Broadway in Soho, it will span nearly 25,000 square feet over 3 floors, featuring 13 all-new installations, including a New York inspired “Celestial Subway” and MOIC’s biggest sprinkle pool to date. Party in the pool, y’all!!
MOIC NYC will feature some of the brand’s most imaginative, multi-sensory installations that will bring to life guests’ delightful dreams: YUMMY!
Savor the sweetest treats on a floating table, slide down an epic three-story slide, see a spectacular hall of giant scoops, and follow the sound of a buzz that will lead you to a giant “Queen Bee hive.” Yes, BAE!
These highlights and more are created in-house by MOIC’s team of architects and designers. Accessible to the general public, a MOIC cafe and shop will offer an exclusive menu and retail products. Yeah, we get to bring goodies home!
MOIC has welcomed guests the likes of Beyonce, Jay-Z, Kim Kardashian, Katy Perry, and more to its sold-out locations across Los Angeles, Miami, San Francisco, and New York.
Tickets go on sale October 9 and a waitlist to signup for early access is live at www.museumoficecream.com. Stay up to date on their latest news by following @museumoficecream and signing up for their newsletter.